Providing real results for family-run garden centres

Take a look at how Hilltop Garden Centre in Essex has seen increased footfall, awareness, and sales.
I worked with Hilltop Garden Centre in Essex back in 2015-2017 while at another marketing agency, and enjoyed every minute of it. Fast forward to March 2024 and the opportunity came up to work with them again - naturally, I jumped at the chance. Take a look at the incredible results they've seen from my targeted email marketing campaigns in under a year.

540%

Increase in clicks from the newsletter to the website between Feb 2024 to Feb 2025

64%

Of customers open their email newsletter each month, compared to the industry standard of 41%

60%

Increase in customers signing up to receive Hilltop's monthly newsletter - in just 10 months

180%

Increase on their email click to open rate, compared to the Home & Garden industry standard

Events Marketing

Events have become one of Hilltop's most successful projects for bringing hundreds of visitors - both old and new - to their garden centre. In December 2024 the garden centre held a launch evening for the opening of their Christmas wonderland and were indundated with visitors - in fact, they ran out of food just one hour after opening their doors.

Working with Alison has been an absolute pleasure! Her innovative designs and marketing strategies have significantly boosted our restaurant's foot traffic. The impact was especially noticeable during the Christmas event, where her creativity brought a festive atmosphere that attracted numerous new customers. I highly recommend her services to any business looking to enhance its visibility and customer engagement. Alison's dedication and expertise are truly unmatched.

David Dhaine - Head Chef, Floral Days Cafe at Hilltop Garden Centre

Get more feet through your door

This level of awareness, and ultimately footfall, was created through:
  • Targeted email campaigns
  • Facebook posts and stories 
  • The creation of and management of a Facebook Event
  • Press release submitted to the local press
  • In-store posters
  • SEO optimised blog posts

 

I'd like to thank Alison for her commitment to our business. Since joining us, Alison has contributed to developing our garden centre by being very proactive with marketing by understanding how we operate, using our e shots, website and social media. Our business has benefited from increased footfall with strong promotional activity.

Steve Coe - Garden Centre Manager at Hilltop Garden Centre

Build your online presence to boost footfall and maximise sales